Our Advertiser team has put together a list of frequently asked questions about out network to help inform new advertisers about our services. Below is a list of some of the top questions that we've recieved. If you have a question, please contact us.
Neverblue operates on a Cost-per-Action (CPA) model. Payment is based solely on qualifying actions such as lead, download or sale. This type of marketing falls directly under Performance Marketing. Affiliates receive commissions when the lead or sale is generated from the ad they are promoting.
An Affiliate, also known as a publisher outside the Neverblue network, is any owner of online media where an advertisement can be placed and viewed by consumers. This can include website owners, newsletter publishers, search engine marketers etc. The sites and outlets that publishers and Affiliates own own is also referred to as online inventory.
An Advertiser, also known as a merchant in the industry, is a company that sells a product or service online. Affiliates promote an Advertiser's product or service by placing the advertisement on their own websites, e-mail campaigns and search listings in exchange for a commission when a conversion occurs. Those who work on behalf of an Advertiser are known as agencies.
Neverblue connects Affiliates with Advertisers via our market-leading proprietary platform. Advertisers make ads available on the network and our tens of thousands of Affiliates use the ads (according to your guidelines) to promote your products. We manage the relationship between you and the affiliate by handling all tracking and billing. Neverblue's affiliate network gives advertisers enhanced exposure and affiliates higher payouts. Read More about Neverblue's comprehensive affiliate network services here.
Everyone! Neverblue's Advertisers range from medium to large corporations including members of the Fortune 1000.
Working with Neverblue means you access tens of thousands of qualified Affiliates that will promote your offer with no cost to you until a conversion occurs. Neverblue manages all relationships and works to proactively prevent fraud to ensure you are getting the best quality leads for the best price.
As a network we drive over one and a half million paid conversions a month in over 17 proven verticals.
There are no upfront fees or monthly costs to working with Neverblue. Since we are a performance-based marketing network, you only pay when you receive a desired action whether it's a lead or a sale, we get paid when a conversion occurs. We are purely commissioned-based and assign our Affiliates to a tier according to their quality and performance.
We understand that each Advertiser has unique needs and offerings, so it is best to read through our Success Factors. If you feel that Neverblue is a good fit, sign up here. A representative will contact you within 5 business days to qualify you. From that point, you will have a designated Business Development Manager and Account Executive to help you get started with Neverblue.
Depending on the promotion methods you like to use, you will need to make to be able to make banners, landing pages, email creatives, portal pages, keyword lists and lead forms for the CPA space. We do offer creative services to a limited amount of partners.
As an Advertiser, you can provide us with information related to what creatives have worked for you in the past, what your key markets and target demographics are and how much you are willing to spend on campaigns.
You will want your developers to be able to put our pixel on your conversion page. You should also identify what page your visitors will be sent to once they click through an advertisement. You will also want to be able to track Affiliate specific subids, this is a simple code that you place at the end of your campaign's URL.
Neverblue will send you a unique pixel for you to place on the conversion page. Before any campaign is launched, we will work with you to test this pixel to ensure that everything is tracking correctly. Neverblue's market-leading proprietary tracking platform is used by Affiliates and Advertisers to understand how their campaign is performing and how it can be better optimized. We will also ask you to implement an S2S (Server to Server) tracking script, unique to Neverblue, which works hand in hand with a pixel and has proven to be significantly more accurate.
No, you don't have to work exclusively with Neverblue for all your CPA campaigns; however, working exclusively with us will give you a strategic advantage over your competitors. Not only will Neverblue manage all of your Affiliate relationships, but we'll also proactively sell your offers to all the leading CPA networks and manage those relationships as well. As an added bonus, you'll have priority access to strategic resources, including our creative team, our in-house publishing team and much more.
Our industry leading compliance team works with you and your Account Executive to ensure that you are getting the quality leads you deserve. The compliance team proactively checks all traffic to ensure that Affiliates remain compliant to your specifications, and that industry standards are always maintained. Neverblue is known as the "the good network" for just this reason. If fraud is caught, we deal with it right away while working with you to solve the issue at hand.
Neverblue is regarded a top tier network and our Affiliates represent the industry's star performers. Our Affiliate application process is designed to filter through and pick out only the best publishers. We call each prospective Affiliate and confirm all their information before granting them access to the network. We only approve a small percentage of publishers that apply.
After notifying your Account Executive that you wish to stop running your campaigns, it will be deactivated within three business days.
